Tom Hanks has issued a stark warning to his social media followers regarding a surge of advertisements that allegedly misuse his likeness, name, and voice, claiming they were created “fraudulently and through AI,” CNN reports.
In a post on his Instagram account Thursday, Hanks expressed his concerns over multiple ads circulating online that falsely promote “miracle cures and wonder drugs,” stressing that these advertisements have been produced without his consent and do not reflect his views or endorsements.
“There are multiple ads over the internet falsely using my name, likeness, and voice promoting miracle cures and wonder drugs,” he wrote. “These ads have been created without my consent, fraudulently and through AI.”
He further clarified that he has no association with the products or treatments being advertised, nor with the individuals promoting them.
Hanks, who has openly discussed managing type 2 diabetes, stressed the importance of consulting reputable medical professionals.
“I only work with my board certified doctor regarding my treatment,” he added. “Do not be fooled. Do not be swindled. Do not lose your hard-earned money.”
The issue of unauthorized use of celebrity identities is rapidly escalating. Hanks is among several high-profile celebrities, including Drake, The Weeknd, and Taylor Swift, who have recently been subjects of AI-generated images, songs, political endorsements, and fraudulent advertisements online.
In response to the growing problem, several state and federal legislators have begun advocating for stronger protections against the misuse of individual identities in the digital landscape. Notably, Tennessee recently enacted the Ensuring Likeness Voice and Image Security Act (ELVIS Act), aimed at safeguarding individuals from the unauthorized usage of their likeness and voice. This law came into effect last month, reflecting increasing efforts to address the challenges posed by new technology in protecting personal images and identities.
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