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Thailand Considers Limited Alcohol Sales on Buddhist Holidays to Attract Tourists

Thailand Considers Limited Alcohol Sales on Buddhist Holidays to Attract Tourists
Source: Reuters
  • PublishedMarch 5, 2025

In a bid to boost tourism and stimulate its lagging economy, Thailand is considering allowing limited alcohol sales on Buddhist holidays, as per Bloomberg.

Deputy Prime Minister Prasert Jantararuangtong announced the government’s plan to permit the sale of alcoholic beverages within legally designated zones.

The proposed change, which could be implemented as early as May 11, a significant Buddhist holiday, aims to address a common frustration among tourists who find bars and restaurants closed and unable to serve alcohol on these religious observances.

While not all establishments will be permitted to sell alcohol, the government is considering allowing sales in hotels, venues hosting major events, and areas officially designated as service or tourism zones. This would provide tourists with options while still respecting the sanctity of the religious holidays.

Thailand is already a popular tourist destination, known for its beautiful beaches, vibrant nightlife, and recent decriminalization of cannabis. The new measure regarding alcohol sales is the latest in a series of initiatives aimed at attracting even more overseas visitors.

The proposal is subject to a 15-day public hearing period. Following this, it will need certification from the Minister of Health and final approval from the Prime Minister.

This move comes on the heels of other recent efforts to boost tourism, including the legalization of same-sex marriage, which is expected to further enhance Thailand’s appeal as a welcoming and inclusive destination. The government is also actively pursuing high-spending tourists, leveraging the country’s prominent role in the popular HBO series, “The White Lotus,” to showcase its luxury offerings and attract a more affluent clientele.

Michelle Larsen

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