Thailand is bracing for a surge in tourism following the latest season of The White Lotus, set on the tropical island of Koh Samui.
The phenomenon, known as the “White Lotus Effect,” has previously led to overwhelming tourist influxes in filming locations like Sicily, causing concerns about overtourism and environmental impact. While Thailand is no stranger to this challenge—Maya Bay was closed for four years due to damage from mass tourism—the country offers plenty of lesser-known destinations for travelers seeking a more peaceful experience away from the crowds.
For those looking for a quiet island retreat, Koh Phayam offers white-sand beaches, clear waters, and a relaxed atmosphere—without the crowds of Phuket or Koh Samui. Located off the coast of Ranong, the island has no cars, only motorbikes and tuk-tuks for transportation. While getting there involves a short flight, a minivan ride, and a speedboat trip, visitors are rewarded with pristine beaches, affordable beach bungalows, and stunning snorkeling spots near the Surin Islands marine park.
While Chiang Mai and Chiang Rai attract most culture-focused travelers, Nan offers a quieter, more authentic experience. Located in northern Thailand, this historic town is home to ancient temples, teakwood houses, and lively night markets. The Wat Phra That Khao Noi temple, perched on a hilltop, provides breathtaking panoramic views of the region. The surrounding province is also ideal for hiking, with national parks, waterfalls, and even sightings of wild elephants.
For nature lovers, Khao Sok National Park is a hidden gem of towering limestone cliffs, ancient rainforests, and tranquil lakes. While popular among local tourists, it remains relatively undiscovered by international travelers. Visitors can explore Cheow Lan Lake on longtail boats, hike through dense jungles, and stay in floating raft huts surrounded by misty mountains. Wildlife safaris and canoe trips provide a chance to spot gibbons, hornbills, and other exotic species in a peaceful setting.
Even in the bustling capital of Bangkok, travelers can escape to Bang Krachao, a green sanctuary known as the ‘Lung of Bangkok’. This car-free urban oasis, nestled within a bend of the Chao Phraya River, is accessible via a short ferry ride from the city. Visitors can cycle along tree-lined boardwalks, explore floating markets, and relax in lush gardens. The Bangkok Tree House offers a unique eco-friendly stay, providing a tranquil retreat from the city’s fast pace.
While Thailand remains a global tourism hotspot, these off-the-beaten-path destinations offer a chance to experience the country’s natural beauty, rich culture, and serene landscapes—without the crowds. Whether it’s the quiet beaches of Koh Phayam, the historic charm of Nan, the untouched wilderness of Khao Sok, or the hidden greenery of Bang Krachao, there are plenty of ways to explore Thailand beyond the White Lotus hype.
With input from the Guardian and Forbes.
