Tesla’s standing in Germany appears to have hit a significant roadblock, with a recent survey revealing that 94% of respondents would not consider purchasing a Tesla vehicle, Forbes reports.
The survey, conducted by T-Online, polled over 100,000 Germans and highlights a steep decline in public perception of the American electric vehicle (EV) brand.
Tesla’s troubles in Germany have been mounting, with February sales dropping by 76% compared to the previous year. While several factors contribute to this decline—including a transition in the Model Y lineup, weakening Model 3 sales, and increased competition from rival EV manufacturers—industry analysts also point to concerns surrounding Tesla CEO Elon Musk’s public actions and political associations.
Notably, while Tesla sales have faltered, the broader German EV market has grown, with non-Tesla EV registrations rising by 32% in February to 55,490 units. This suggests that the downturn is specific to Tesla rather than a reflection of declining EV demand in general.
Elon Musk’s public statements and political actions have played a role in shaping Tesla’s current challenges in Germany. His perceived interference in local politics and alleged support for the far-right Alternative for Germany (AfD) party have contributed to growing skepticism about the brand.
Furthermore, Musk’s controversial gestures and social media activity—some of which have been interpreted as promoting extremist views—have sparked backlash in Germany, where historical sensitivities around such issues remain strong. As a result, Tesla’s brand image has suffered, with many potential buyers distancing themselves from the company.
The survey results indicate a growing reluctance among German consumers to embrace Tesla, leaving the company facing an uphill battle in one of Europe’s largest EV markets. Some industry observers suggest that Tesla’s fortunes in Germany may only improve if Musk steps back from his leadership role or distances himself from political controversies. However, given Musk’s continued involvement in Tesla and outspoken public persona, such a shift appears unlikely in the near future.
