Firearms Retailer GrabAGun Prepares for Public Offering with New Board Members

Digital firearms retailer GrabAGun is planning to go public this summer and has announced the addition of several prominent conservative figures to its board, including Donald Trump Jr. and investor Blake Masters, Axios reports.

The move is part of the company’s strategy to expand its market presence and attract investors in a political climate that may favor the gun industry.

GrabAGun is set to go public through a merger with Colombier Acquisition Corp. II, a special purpose acquisition company (SPAC) led by investor Omeed Malik. Malik, known for supporting conservative-aligned businesses, has also invested in Tucker Carlson’s media company and newsletter platform Substack through his firm, 1789 Capital.

Alongside Trump Jr. and Masters, the prospective board members include:

• Chris Cox, former executive director of the National Rifle Association (NRA)
• Colion Noir, a Second Amendment attorney and social media personality
• Dusty Wunderlich, an executive at PublicSquare, a conservative retail and fintech platform

These new members will join GrabAGun CEO Marc Nemati, COO Matt Vittitow, and CFO Justin Hilty on the board.

Gun retailers have traditionally faced challenges in public markets, as investors often approach the industry with caution. However, GrabAGun and its backers believe that a new political administration could create a more favorable investment climate for firearm-related businesses.

One of the company’s key advantages is its digital retail model, which allows it to reach a younger audience. According to regulatory filings, Gen Z and millennials represent GrabAGun’s fastest-growing customer base, differentiating it from traditional firearm manufacturers that rely on brick-and-mortar sales.

GrabAGun’s public offering is part of a larger trend among conservative entrepreneurs to build alternative platforms in media, technology, and finance. In recent years, companies such as Rumble (video streaming), Truth Social (social media), and PublicSquare (retail and fintech) have gone public, catering to consumers who feel mainstream platforms do not align with their values.

Investor Omeed Malik has signaled plans to expand his conservative business portfolio, with potential future investments in finance sectors like banking and insurance. This comes as many payment processing companies restrict firearm transactions, creating demand for alternative financial solutions within the industry.