McDonald’s announced Tuesday that its popular Snack Wrap will officially return to US menus on July 10, nearly a decade after the item was discontinued.
The decision follows years of persistent customer interest and a renewed focus by the fast-food chain on offering value-oriented menu options.
Originally introduced nearly 20 years ago, the Snack Wrap — consisting of a tortilla filled with chicken, shredded cheese, lettuce, and sauce — was created to offer a convenient, portable meal option. However, the company removed it from US locations in 2016, citing the item’s operational complexity.
Since then, consumer interest has remained strong. A Change.org petition urging its return has garnered close to 19,000 signatures, while a viral TikTok video showing a US food reviewer eating a Snack Wrap abroad attracted more than 1.4 million views. In addition, fans have formed online communities dedicated to its comeback.
“We listen to our fans, and the Snack Wrap’s return is a testament to that,” said McDonald’s US President Joe Erlinger.
McDonald’s confirmed that the returning Snack Wrap will feature the company’s recently launched McCrispy chicken strips. The wraps will be available in two varieties — Ranch and Spicy — and can be ordered individually or as part of a combo meal that includes fries and a drink. Unlike the original version, the US reintroduction will not include grilled chicken or sauces like honey mustard, which had previously been offered.
While the company has not announced specific pricing, similar items from competitors such as Burger King are currently priced around $2.99.
The reintroduction of the Snack Wrap comes at a time when McDonald’s, like many fast-food chains, is experiencing softer traffic. According to industry research firm Circana, US fast-food visits dropped by 1% in the first four months of 2025 compared to the same period in 2024. Inflation has been a contributing factor, with average fast-food check sizes up 41% from 2019.
In this context, smaller, lower-priced menu items such as the Snack Wrap may appeal to price-sensitive consumers, as well as those seeking lighter, more flexible meal options.
“There’s so much opportunity in the chicken category,” Erlinger said, citing faster global growth in chicken sales compared to beef.
The company views the Snack Wrap as both a customer favorite and a competitive asset in a crowded market that includes similar offerings from Burger King, Wendy’s, Popeyes, and even convenience store chains like Wawa.
McDonald’s said bringing the Snack Wrap back to its more than 13,000 US locations required significant changes, including simplifying the preparation process and training employees. Only fried chicken wraps will be available initially to streamline execution.
The company is also keeping an eye on potential menu expansion, noting that in markets like Canada, customers can still order a wider variety of Snack Wraps, including grilled versions and even breakfast options.
McDonald’s has positioned the return of the Snack Wrap as both a nod to customer loyalty and a strategic response to shifting dining habits. As snack-sized items become more popular amid changing routines and tighter budgets, the Snack Wrap may serve as a timely addition to the company’s offerings.
“We’ll continue listening to our fans when it comes to menu innovations,” McDonald’s said.
With input from the Associated Press and USA Today.
