Trump Media & Technology Group, the parent company of the social media platform Truth Social, announced on Monday that it plans to repurchase up to $400 million worth of its own shares.
The move comes as the company’s stock has lost nearly half its value in 2025, following a post-public offering peak earlier in the year.
The Florida-based company, which trades under the ticker symbol DJT, said the repurchased shares will be retired, a step that reduces the number of outstanding shares and can potentially support the stock price. Trump Media shares rose modestly on the news, gaining approximately 2–3% during Monday trading.
The buyback decision was framed by executives as a show of financial strength.
“Since Trump Media now has approximately $3 billion on its balance sheet, we have the flexibility to take actions like this which support strong shareholder returns,” said CEO Devin Nunes in a company statement.
President Donald Trump, the company’s largest shareholder, indirectly owns more than 114 million shares through the Donald J. Trump Revocable Trust. In late 2024, he transferred his stake — then valued at around $4 billion — to the trust following his election victory.
Despite the significant buyback plan, Trump Media has faced steep financial challenges. The company reported a net loss of $400.9 million in 2024 and revenue of just $3.6 million, representing a 12% year-over-year decline. Legal expenses and adjustments to advertising partnerships were cited as key contributors to the loss.
Still, the company ended the year with $776.8 million in cash and short-term investments and maintains a market capitalization of approximately $4.9 billion.
The buyback is being funded separately from Trump Media’s newly launched cryptocurrency initiative, which includes a $2.5 billion capital raise aimed at establishing a bitcoin reserve. That initiative involves $1.5 billion in equity and $1 billion in convertible notes from institutional investors, with custody provided by digital asset firms such as Anchorage Digital and Crypto.com.
CEO Nunes has described the bitcoin strategy as a defensive measure against what he claims is discrimination by financial institutions against conservative platforms. The company also has plans to launch cryptocurrency-linked products, including exchange-traded funds, pending regulatory approval.
The buyback announcement comes during a period of heightened volatility for Trump Media’s stock. After initially surging following its public debut via a special purpose acquisition company (SPAC), the stock has steadily declined, falling about 48% year-to-date.
According to Nunes, the stock buyback is intended to stabilize investor confidence and explore further strategic opportunities. Whether the plan succeeds in reversing the downward pressure on DJT shares remains to be seen, as the company continues to navigate a challenging media and tech landscape.
With input from the Associated Press and CNBC.
