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Fox Jumps Into Streaming Game With ‘Fox One’—Just in Time for NFL Kickoff

Fox Jumps Into Streaming Game With ‘Fox One’—Just in Time for NFL Kickoff
Marquee at the main entrance to the FOX News Headquarters at NewsCorp Building in Manhattan (Erik Mcgregor / Lightrocket / Getty Images)

Fox is finally stepping into the streaming ring with Fox One, its new all-in-one live sports and news platform set to launch August 21—just in time for the NFL season. The service will cost $19.99 per month, offering direct access to Fox’s full lineup without needing cable or a bundle.

Subscribers will get everything you’d expect from Fox’s broadcast and cable networks, including:

  • Live NFL and MLB games
  • College football
  • Fox News, Fox Business, and Fox Weather
  • FS1, FS2, Big Ten Network
  • Local Fox stations

Basically, if it airs on Fox, you’ll find it here—no extra cable package required. And if you’re already a pay-TV subscriber? Good news: you’ll get Fox One for free.

CEO Lachlan Murdoch made it clear during Tuesday’s earnings call: Fox One isn’t chasing Netflix or ESPN+. There won’t be exclusive content or big-ticket originals. This is a lean, live-focused platform that sticks to what Fox already airs on TV.

“Subscriber expectations are modest,” Murdoch said, adding that the main costs will come from tech, marketing, and getting the word out.

The goal? Capture cord-cutters who still want live news and sports without blowing up the cable bundle completely.

Fox One is launching into a crowded and fast-moving field. ESPN is prepping its own full-fledged direct-to-consumer app for this fall—at a steeper $29.99/month. Meanwhile, Comcast, DirecTV, and even Netflix and Amazon have made aggressive moves into live sports.

Fox had originally planned to co-launch a joint sports streaming venture called Venu with ESPN and TNT Sports, but that deal fizzled in January. Fox One is its solo response—and its first serious foray into premium streaming.

While Fox One will start as a standalone service, Murdoch said bundling with other platforms is on the table—as long as it doesn’t blow up the fragile pay-TV ecosystem.

“We want to be targeted, but also make it easy for viewers to access our content,” Murdoch said.

Key Dates to Watch:

  • 21: Fox One goes live
  • 30: Fox airs college football blockbuster: Texas vs. Ohio State
  • 7: NFL regular season kicks off on Fox
  • Late October: World Series coverage begins

Fox is late to the streaming party, but it’s showing up with something simple, familiar, and surprisingly focused. No extra fluff, just live sports and news for folks who’ve ditched cable but still want to watch the big game—or the evening headlines.

If you’re a sports junkie or Fox News fan looking to cut the cord, Fox One might be the cleanest way to keep your content without the cable clutter.

With input from CNBC, the Hill, and the Verge.

Joe Yans

Joe Yans is a 25-year-old journalist and interviewer based in Cheyenne, Wyoming. As a local news correspondent and an opinion section interviewer for Wyoming Star, Joe has covered a wide range of critical topics, including the Israel-Palestine war, the Russia-Ukraine conflict, the 2024 U.S. presidential election, and the 2025 LA wildfires. Beyond reporting, Joe has conducted in-depth interviews with prominent scholars from top US and international universities, bringing expert perspectives to complex global and domestic issues.