Mexico Seeks Compensation from Adidas Over Design Inspired by Traditional Huaraches

Mexico’s government has announced it will seek compensation from Adidas, saying the sportswear brand’s new shoe resembles traditional Indigenous footwear known as huaraches.

The design in question, the Oaxaca Slip-On, was created by US fashion designer Willy Chavarria, who has Mexican heritage. Officials in the southern state of Oaxaca say the style closely mirrors designs from the Indigenous community in Villa de Hidalgo Yalalag and was used without formal authorisation.

“It’s collective intellectual property. There must be compensation. The heritage law must be complied with,” President Claudia Sheinbaum said on Friday, adding that Mexico will review the legal framework to support the community.

Oaxaca’s governor, Salomon Jara Cruz, said the use of cultural expressions tied to community identity requires respect and proper consent, adding: “Culture isn’t sold, it’s respected.”

Mexico’s National Institute of Indigenous Peoples plans to file a legal challenge. According to Deputy Culture Minister Marina Núñez, Adidas representatives have agreed to meet with Oaxaca authorities to discuss possible restitution.

The design features a sneaker sole with the woven upper of traditional huarache sandals. The case adds to a series of recent instances where Mexican officials have raised concerns over the unauthorised use of Indigenous art and designs by international fashion labels.

Neither Adidas nor Chavarria have issued public comments on the matter.