JPMorgan’s $3B NYC HQ Doubles as a Talent Magnet — and a Flex

With input from Reuters and Bloomberg.

JPMorgan officially opened its new 60-story, $3 billion headquarters on Park Avenue, betting a gleaming tower packed with perks will help lure and keep top talent. CEO Jamie Dimon framed the project as a long-term wager on New York’s resilience and the bank’s hometown footprint.

The building can host about 10,000 employees and is wired for “commute-worthy” work: biometric entry, a building app to order lunch and book rooms, and even a rooftop drone port for deliveries. Amenities go heavy on hospitality — a Michelin-star vegan restaurant, a protein-shake café served from an Airstream trailer, and an English-style pub — with 50% more social space than any prior JPMorgan property.

It’s also a sustainability showpiece: 97% of materials from the old tower were recycled, and the new structure leans on recycled metals and greener systems.

Why it matters: Dimon has pushed a firm return-to-office stance; the flagship is meant to be a recruiting tool as well as a statement investment in NYC. JPMorgan says it contributes roughly $42 billion a year to the city’s economy, and the project itself employed 8,000 workers during construction.

Next up: as staff move in, JPMorgan will refresh nearby offices to build out a broader Midtown campus.