A growing social media movement is calling for an “economic blackout” on February 28, urging consumers to refrain from spending money for 24 hours, the Washington Post reports.
The initiative, organized by the People’s Union USA, aims to send a message to large corporations about the economic influence of everyday consumers.
The movement, led by John Schwarz, a meditation teacher from Chicago, encourages individuals to avoid all purchases—both online and in stores—for an entire day. Schwarz emphasizes that the goal is not to disrupt the stock market but rather to prompt corporations to acknowledge the power of consumer spending.
“We are the economy. We are the workforce,” Schwarz stated. “If we stop, they have nothing, and it’s time for them to accept that truth.”
The boycott comes at a time when many Americans are struggling with rising costs. Consumer sentiment declined in February amid concerns over inflation and economic uncertainty. Organizers hope that the blackout will serve as a reminder of consumers’ collective influence on the marketplace.
To take part in the economic blackout, participants are encouraged to:
- Avoid making any purchases for 24 hours, including groceries, gas, and online shopping.
- If shopping is necessary, prioritize small, local businesses over large corporations.
- If possible, take the day off from work as an additional form of economic protest.
According to the People’s Union USA, the campaign is about “solidarity and sending a clear message: We have the power.”
While it is uncertain how much financial impact a one-day spending halt could have, similar movements have influenced corporate policies in the past. For example, Target faced a decline in sales in 2023 after backlash over its Pride Month collection.
Marketing experts, however, note that consumer activism often requires sustained efforts. Americus Reed, a professor at the University of Pennsylvania’s Wharton School, explains that while many people support such initiatives, participation may be limited by everyday financial obligations.
“The ultimate test is: Are you willing to inconvenience yourself for your ideological point of view?” Reed said. “For most people, the answer is no, especially if they have more immediate concerns like affording groceries.”
The February 28 blackout is part of a larger series of planned boycotts. The People’s Union USA has outlined additional economic protests in the coming months, including:
- March 7-14: Amazon, including Whole Foods and Prime services.
- March 21-28: Nestlé, targeting brands like Nescafé, Toll House, and Stouffer’s.
- March 28: A one-day boycott of all large retailers.
- April 7-13: Walmart.
- April 18: Another 24-hour blackout of major retailers.
- April 21-27: General Mills, whose brands include Cheerios, Pillsbury, and Betty Crocker.
