The Trump Organization has announced the launch of a new wireless service and smartphone brand, Trump Mobile, as part of a broader expansion into the technology and telecommunications space.
The announcement, made Monday at Trump Tower in New York, introduces a mobile plan and smartphone aimed at providing a US-centric alternative to mainstream telecom providers.
The new service, dubbed the “47 Plan”, offers unlimited talk, text, and data for $47.45 per month—a price referencing Donald Trump’s current and previous presidencies as the 47th and 45th President of the United States. The plan also includes telemedicine services, roadside assistance, and free texting to over 100 countries.
Alongside the wireless plan, the company unveiled a gold-colored “T1” smartphone, which will retail for $499. The phone, which runs on Android 15 and features a 6.8-inch AMOLED screen, is expected to ship starting in September. It will come with US-based customer support and is marketed as an American-made device, although the Trump Organization clarified that the product is licensed under the Trump brand and not developed or manufactured directly by the company.
“You’re not calling call centers in Bangladesh. You’re doing it right out of St. Louis, Missouri,” said Eric Trump in a Fox Business interview, emphasizing the domestic orientation of the services.
Donald Trump Jr., speaking at the launch event, described the mobile sector as “underserved,” and said the company aims to bring more value to American consumers through bundled offerings.
The Trump Organization has stated that Trump Mobile operates through partnerships with existing carriers, giving it access to nationwide 5G networks. Details about which carriers are involved have not been disclosed.
The move aligns with the Trump family’s increasing foray into branded consumer products and services during and after Donald Trump’s presidency. These ventures have included real estate, digital platforms, apparel, and now telecommunications. According to recent filings, trademark applications for “Trump Mobile” and “T1” have been submitted for a range of telecom-related goods and services.
While the Trump family describes the launch as meeting demand for products that reflect “American values,” industry experts remain cautious. Paolo Pescatore, a telecom analyst at PP Foresight, noted:
“The offering is entering one of the most competitive and saturated markets. The success of this brand will depend heavily on execution and transparency around partnerships and service quality.”
The service comes amid a broader trend of ideologically aligned business ventures targeting conservative audiences. However, comparisons to lower-priced offerings from other mobile providers—such as Mint Mobile’s $30 plan or Visible’s $25 option—suggest that Trump Mobile may need to differentiate itself beyond branding to attract a wide customer base.
Despite carrying the Trump name, the Trump Organization confirmed that it will not be directly involved in the design or manufacturing of the devices or operation of the wireless service, which is being managed through third-party partners under a licensing model. This approach limits the financial risk for the company while still allowing it to benefit from brand association.
Reuters, CNN, CNBC, CBS News, and the Associated Press contributed to this report.
