Builders pitch “Trump Homes” plan to crank out nearly 1 million cheaper houses

With input from Bloomberg and Reuters.

Homebuilders are quietly cooking up a proposal to deliver as many as 1 million “Trump Homes” – a mass program aimed at tackling the US housing affordability crunch, Bloomberg reported Tuesday, citing people familiar with the plan.

The idea: builders would sell entry-level homes into a pathway-to-ownership program that pulls in private capital to fund billions of dollars of housing. At the 1-million-home scale, that would equal more than $250 billion of new housing – if it actually happens.

Markets liked the sound of it: shares of big builders including Lennar, D.R. Horton, PulteGroup, Toll Brothers, Taylor Morrison and KB Home popped roughly 5–7% in early trading on the news. Lennar declined to comment; other builders and the White House didn’t immediately respond to requests for comment, and a White House official told Bloomberg the administration is not actively considering the plan.

There are obvious snags. The proposal would be complicated to roll out and needs broad political and industry backing to move from pitch to pavement – and Bloomberg cautioned it might never gain enough traction. The idea lands against a recent policy backdrop: last month President Trump signed an executive order aimed at keeping big institutional buyers out of the single-family market, part of a broader push around housing affordability.

It’s a bold, headline-grabbing concept that could change the scale of US homebuilding – if builders, investors and policymakers can actually agree on how to do it.