Casper Committee Rebrands as Compete Casper to Boost Community Engagement with State Tournaments

The committee responsible for attracting high school championships to Casper, previously known as “Proud to Host the Best,” has announced a rebrand to “Compete Casper,” Oil City News reports.

The name change reflects a strategic move to enhance the committee’s visibility and underscore the significance of these events to the local community.

“This new brand position gives us the opportunity to increase awareness of our committee and the impact these tournaments have in Casper,” said Shelby Kraus, business sales manager for Visit Casper and administrator for Proud to Host the Best.

The rebrand will also debut a fresh logo and color scheme. Volunteers will don new branded shirts at the upcoming state volleyball tournament to introduce the “Compete Casper” brand to the public.

For years, Casper has been the home of numerous state-level high school championships, hosting events such as state marching band, volleyball, spirit, wrestling, basketball, the art symposium, and track and field. These tournaments collectively bring an estimated $24 million in economic benefits to the city each year, contributing revenue through local hotels, gas stations, retail outlets, and restaurants.

According to Kraus, Casper has long been synonymous with these high-profile events, and the new Compete Casper name aims to strengthen that association.

“Compete Casper is still Proud to Host the Best,” she noted.

While Casper’s reputation as a host for these tournaments is strong, securing these events requires the committee to submit competitive bids to the Wyoming High School Activities Association every four years. Looking ahead to the 2025 bid cycle, Compete Casper is targeting $277,000 in sponsorships to support future events, covering costs such as facility rentals, staffing, and amenities for participants and volunteers.

“Compete Casper would not be successful in securing these tournaments without the support of our sponsors and volunteers… The success of these bids and hosting these tournaments is another testament to the ongoing support of our community,” said committee chairman Justin Farley.