Blue Origin’s New Glenn rocket exploded on the launchpad during a ground test in Florida on Thursday, marking another setback for Jeff Bezos’s space company as it tries to compete more directly with Elon Musk’s SpaceX.
The incident occurred during a hot-fire test, a standard procedure in which rocket engines are ignited while the vehicle remains secured to the ground. Video from the scene showed smoke emerging from beneath the rocket moments before a large explosion sent flames and thick smoke high into the air.
No injuries were reported, and company officials said all personnel were accounted for following the blast.
“We experienced an anomaly during today’s hotfire test,” Blue Origin said in a brief statement posted on X.
Emergency crews remained at the site for more than an hour after the explosion. Authorities later said there was no ongoing threat from fumes or other hazards.
Jeff Bezos acknowledged the incident but cautioned against drawing conclusions too early.
“It’s too early to know the root cause,” Bezos wrote on X.
“Very rough day, but we’ll rebuild whatever needs rebuilding and get back to flying. It’s worth it.”
The explosion comes at a difficult moment for Blue Origin’s flagship launch programme. The company has been preparing New Glenn for missions that include deploying Amazon’s Project Kuiper satellites into low-Earth orbit, part of a broader effort to build a broadband internet network capable of competing with SpaceX’s Starlink constellation.
Political leaders in Florida also responded to the incident. US Representative Mike Haridopolos, whose district includes Cape Canaveral, said he had been in contact with NASA Administrator Jared Isaacman following the explosion.
“I am grateful there were no reported injuries and thankful for the first responders, engineers, and launch crews who acted quickly,” Haridopolos said.
The setback follows another problem for the New Glenn programme. Last month, the rocket failed to place a communications satellite into its intended orbit, triggering an investigation into the mission.
Even competitors acknowledged the challenge. Responding to footage of the explosion, Elon Musk posted a short message on X: “Most unfortunate. Rockets are hard.”









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